The mission of this site is to work for the benefit of all consumers to help expand everyone's health, safety and financial freedom.  To that end, we strive to deliver the best consumer tips, clearly explained so everyone can get the greatest benefit possible and live their lives to the fullest.  We are dedicated to seven bedrock principles:

The Unbiased Truth.  Our editorial standards are constituted in such a way as to deliver proven truth.  Money to support this site will only be accepted in ways that do not bias our mission to serve consumers. Consumer Value, Positive Values.  We provide the best consumerwise tips available so you'll receive very high value in return for your time spent here.  And we are also about universal values such as truth, freedom and conservation. Plain Speaking.  Our descriptions are always clear and concise, so you'll gain the maximum benefit from reading our tips and have all possible free time left.  Other sites sometimes provide information to the point of overload; ours will give you what you need to know, with links to articles where you can learn more if you wish. A Consumer Community.  This site was founded and built from the ground up by consumer advocates for consumers.  There is always courteous customer service for our members. Individualized Content.  We give consumers ways to customize our web pages to their own needs, such as printable interactive tipsheets. Entertaining Our Guests.  Perhaps surprisingly for a consumer site, we believe that if you're going to visit us, we should provide entertainment to make it a happy journey!  You'll be amused with good humor, delighted with beautiful design, and inspired by the wisdom of the ages. Your Vigilant Watchdog!  We constantly monitor news sites and consumer publications to keep you updated with important news covering crucial topics such as careers, credit, health care, homes, the Internet, investing, safety, shopping, taxes, thrift and utilities.

Here's what we won't do:

• We will never "spam" you:  you are always in control of all email communications, and all emails will remain free of commercial advertisements.
  
  
• Our web site will remain "hype-free":  we will provide only objective and helpful consumer information.
  
  
• We don't allow "pop-ups" on our site.  If you ever see a pop-up while visiting our site, it's probably caused by spyware on your computer.
  
  
• We don't get involved in political issues.
  
  
• We don't accept gifts or donations from corporations to pay for any services offered to our members:  we would rather see charitable donations go to the truly needy.
  
  
• While anyone in the world can come here, keep in mind that our advice may not be appropriate for non-Americans because foreign countries have different financial circumstances.